This page shares highlights from my career and what I’m looking for in my next full-time or fractional role. For more, please review my case studies and complete resume.
I’m a senior marketing leader with more than 15 years of experience driving demand generation, brand strategy, and integrated marketing programs across B2B SaaS, technology, healthcare, and regulated industries.
I bring clarity and focus to complex marketing environments, connecting strategy to measurable results through strong execution, cross-functional collaboration, and close alignment with Sales, Product, and executive leadership.
My approach blends data-driven decision making with creative execution, using AI-powered tools and practical agile practices to improve performance, efficiency, and ROI.
Experience Snapshot
- Independent Fractional Marketing Consultant
Provide fractional marketing leadership to B2B organizations, supporting demand generation strategy, prioritization, and growth-focused initiatives. - Monster Worldwide
Senior Director of B2B Marketing. Increased lead generation by 43 percent while reducing budget by 40 percent. Led a global LinkedIn campaign with 55 percent reach, 12K plus engagements, and a 32.7 percent lift in SQL to Order conversion. - Global Healthcare Exchange (GHX)
Senior Manager, Agile Marketing Operations. Led an Agile Marketing pilot that improved execution and contributed to pipeline growth. - RocketDrop
Executive Director of Marketing. Built foundational positioning and integrated marketing programs to support early growth. - MADM Marketing Agency
President and Creative Director. Founded and scaled a full-service agency serving B2B and B2C clients.
Key Achievements
- Increased lead generation by 43% while reducing budget by 40% through improved targeting and campaign optimization.
- Directed a global LinkedIn campaign with 55% reach and 12K+ engagements and improved SQL to Order conversion by 32.7%.
- More than doubled MQL to SQL conversion through ABM, inbound strategy, and tighter Sales alignment.
- Improved pipeline performance through an Agile Marketing pilot and stronger program execution.
- Increased brand engagement and reach by 25% in six months through integrated multi-channel campaigns.
- Applied AI-powered tools to accelerate insight generation, planning, and content development, improving speed and decision quality.
What I’m Looking For
- Head of Marketing, Senior Director, or VP role, full-time or fractional.
- B2B SaaS or technology-driven organization with clear growth goals.
- Focus on demand generation, brand strategy, and growth planning.
- Leadership teams that value clarity, collaboration, and accountability.
- A thoughtful, human culture with smart people who care about results.
What You Can Count On
- A grounded marketing leader who brings clarity, focus, and momentum.
- Someone who leads with empathy, trust, and follow-through.
- A pragmatic operator who balances strategy with execution.
- A marketer who values customer insight and performance metrics.
- A creative thinker who enjoys wordplay, cooking, and time with her two boxers, Baxter and Bella.